The Person Behind the Search
Nearly 20 years in search. One simple belief: SEO should be accessible to every business ready to grow.
I've spent nearly two decades working in search engine marketing, helping businesses understand how to get found online and, more importantly, how to turn that visibility into meaningful growth.
My career started in the world of small boutique agencies, where I learned the value of doing a lot with a little, thinking strategically, and getting to know the businesses behind the marketing. From there, I moved into freelancing before taking the leap to build my own business in 2015.
I've been doing things my own way ever since.
I earned my BBA in Business-to-Consumer Marketing from James Madison University, but much of what I know about marketing came from years of working alongside real businesses, solving real problems, and watching the search landscape constantly evolve.
Long before SEO, I was a competitive gymnast, training and competing at a high level despite being considerably taller than your average gymnast. I also played club and varsity soccer growing up, and continued with co-ed soccer in college; much of my childhood was spent on either a field or in a gym.
Those experiences taught me a lot about discipline, persistence, and the value of putting in the work—lessons that have stuck with me well beyond my years in competitive sports.
These days, I live in Charleston, South Carolina, with my husband, our three kids, and our dog, Gunner.
Off the Clock...
I'm also a lifelong lover of art and design. That interest eventually led me to earn a Certificate in Interior Design from the Charleston School of Interior Design. When I'm not working—or reading—I'm usually dreaming up some sort of design project with my sister. We have a habit of turning our "free time" into passion projects, which is probably why my definition of relaxing looks a little different than most people's.
Why I do this:
Over the years, I've seen how valuable SEO can be for a growing business—and how difficult it can be to know where to start.
Small businesses often don't need (or have the resources for) a full-scale marketing agency. They need someone who can cut through the noise, explain what actually matters, and give them a clear path forward.
That's why 'm building my business around options.
Maybe you want to learn SEO and do it yourself. There will be a Toolkit for that.
Maybe you want a step-by-step plan to help you actually implement what you're learning. There will be a Guided SEO Roadmap.
Maybe you've done the work and want an expert to take a look. We can do that, too.
Or maybe you'd rather have an experienced SEO partner in your corner, helping guide the strategy and keep things moving month after month.
You don't have to hand over your entire marketing budget to get good SEO. You just need the right level of support for where your business is right now.
That's what I'm here to provide: nearly 20 years of search expertise, without the agency overhead or the one-size-fits-all approach.
Whether you need a little direction or an ongoing partner, my goal is simple—to help you build a stronger search presence and set your business up for sustainable growth.